The Design of the Good features

I've been given a chance to choose a commercial website that i prefer and I've chosen www.adidas.com as my preferred commercial website. We're suppose to talk about text, navigation, links, graphics, and general designs to show a good web page.

I would like to start by talking about text. To differentiate between a good and a poor web page, text is the most important element in every web page. Therefore, adidas's web site shows a very good matching element between text and background. The background does not interrupt the text. They uses a black background matches with white colour font text. On the other hand, their text is big enough to read, but not too big. Besides, the hierarchy of information is perfectly clear. Columns of text are narrower than in a book to make reading easier on the screen though.





Next i would like to talk about navigation. The navigation buttons and bars are easyto understand and use. By just clicking any button in the web site, it will directly browse the user through anywhere within adidas.com. In other words, navigation is consistent throughout the web site. Besides that, navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on. For example, adidas.com have many categories such as perfomance, originals and style. It also has an index for it web site.





A good web site must have good links. Link colours coordinate with page colours. links are shown largely in the web site. Adidas uses pictures to represent their links that are interesting to users.




Next is about graphics. Graphics is also important for a web site. It can draws attention of users with graphics. Users will be amazed with the correct graphics used and will kept reading and looking at the web site. Thus, buttons are not big and dorky.
In fact, graphic has an alt label and every graphic link has a matching text link. As for adidas, graphics are used to link from a web page to another web page. In addition, graphics and backgrounds use browser-safe colours and animated graphics turn off by themselves or it will ask weather the user wants it to be played.



Last but not least, the general design of a good web page. Even though adidas's web site got a lot of graphics, every of its pages download quickly. Hence, good use of graphic elements such as photos, subheads, pull quotes to break up large areas of text.Therefore, every web page in the site looks like it belongs to the same site. For example, there are repetitive elements that carry thoughtout the pages such as link logos.